Social media platforms are your soldiers that will work tirelessly to attain your goals. They are fast, inexpensive (sometimes free), and effective in putting your business on the map. Similar to chess, it is about strategizing your moves to maximize each step’s potential. A social media strategy is the plan overview you develop to achieve […]
Broadly defined, Influencer Marketing is a marketing communications tool that uses a 3rd party content creators to advocate a brand’s intended messaging. It is a 3Rs tactic that draws on the appeal and authenticity of an Opinion Leader. It is structured to effectively Reach a target group of audience with a Relevant narrative that will […]
Influencers marketing has been known as one of the most well known marketing channel for years. People may have come across such postings on social media, but not exactly aware of the purpose of why such contents are being broadcasted to public. Till present day, the term 'influencers' has became a more familiar concept with […]
When a subject is raised orbiting marketing, the first thing that comes to people's' mind may be social media. To marketers, social media is becoming more popular for both practitioners and researchers. When using social media,firms or business can allow customers to interact with them and post user generated contents (e.g. online comments, product reviews) […]
Numerous marketing agencies and brands view this group of people as a viable channel to advertise their products and services out to the crowd. There have certainly been evident impact of consciousness created by brands through engaging influencers. An example of the a successful campaign ran is Mercedes Benz, that's achieved significant results through influencers […]
When we speak of advertisement blindness, the general consensus would be that the public are referring to banner advertisements or flyers- forms of traditional advertising. These days, light has been cast on this topic “ Has traditional advertising become ineffective?” Now, how did the surest and only means of advertising back in the days end […]
This is the most common question that would surface in contemplation of which marketing approach to adopt. Before we get into details, We'd like to share some of the concerns that's been raised by brands when it comes to influencers marketing. "Creating ads is a more affordable alternative to reach out to targeted audience without […]
E-commerce has been thriving in the past few years, especially with the increase of websites and apps that allow you to shop from the comfort of your own home, such as Lazada, RedMart, and Gstock. With the growing popularity of e-commerce, businesses have started pushing for greater online sales and diverting to digital marketing channels to […]
Consumer attention is now a commodity. Social media has turned attention into a quantifiable product, one that can be measured in terms of reach, views, likes, comments, shares. This phenomenon occurred with the growth of Google and Facebook ads, which are still popular and viable options for brands. With the increasing popularity of these ad […]
