Partnerships are great. Long-term ones are even better. For brands, they mean stability. Such partnerships, whether B2B or B2C, are essential to keep brands and businesses running and expanding. Partnerships and Collaborations are not limited to the traditional forms that happen behind the scenes. Influencers too, are becoming a familiar sight in long-term partnerships with […]
User-Generated Content (UGC) is brand-related content created by your audience. They are not influencer content but posts that are by any regular Joe. However, this does not mean that UGCs are off-limits to influencers. UGCs are considered an organic word-of-mouth. These posts receive no forms of compensation and they may not necessarily be from people […]
Traditional Marketing adopts a mass media strategy to reach as many people as possible. How Brands could possibly increase their conversion rate is to place ads at likely districts and neighbourhoods to capture the target audience. In contrast, Influencer Marketing prioritises quality message penetration. The role of an influencer today has evolved tremendously. 5 years […]
“You are what you eat”, the way we consume has an almost direct association with us. Consumers these days do not purchase products, but they invest in brands. A simple example to illustrate is the global chokehold Lululemon had in the yoga activewear industry. Many people almost exclusively wear only their line of sportswear. Even […]
Malaysia’s ICT Market is forecasted to grow to USD 36.42 billion by 2028. The current market size is about USD 25.29 billion (Mordor Intelligence) Brands, Marketers and Advertisers, REJOICE! Bringing the view to a micro scale, there were an estimated 30.25 million social media users recorded in the country. This is effectively, 91.7% of the […]
Establishing a brand culture can be especially tough when the market is saturated with different types of products that deviate ever so slightly. No need for additional bells and whistles, the best solution is as simple as it can be: Direct engagement with the influencer serving your primary audience. What comes to mind when a […]
The time for Influencer culture to reign supreme has come. And it is now. With tiers of influencers, Brands can engage in tailoring their strategy while exploring more avenues to expand their reach. Slowly but also very surely, celebrities are also inching their way to a share of the influencer pie. Their popularity and reach […]
Financial literacy is something that most people shun for as long as they possibly can. In the Asian Context (let alone Singapore), money and assets are sensitive topics. Think about when you go for a one-a-year family gathering, how many of your relatives are flexing their latest car purchase or house. Closer to your palm, […]
Social media has become a part of our daily ritual. As much as it was first conceived as a way to remain connected with our families and friends, the platform has pretty much evolved to include (an almost radically new) profession, Influencers. In Malaysia, it is a growing area of professional interest as more and […]
In 2023, the new definition of a club is likely a Spin class. It seems that everyone is getting fit and fab all thanks (perhaps, no thanks too) to COVID-19. Almost everyone (at least on my feed) is somewhat of a budding fitness influencer and it is not difficult to see why. Exercise promotes feel-good […]
