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Advertisement Blindness

When we speak of advertisement blindness, the general consensus would be that the public are referring to banner advertisements or flyers- forms of traditional advertising. These days, light has been cast on this topic “ Has traditional advertising become ineffective?”  Now, how did the surest and only means of advertising back in the days end […]
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Influencer Marketing vs Other Form of Marketing

This is the most common question that would surface in contemplation of which marketing approach to adopt.  Before we get into details, We'd like to share some of the concerns that's been raised by brands when it comes to influencers marketing. "Creating ads is a more affordable alternative to reach out to targeted audience without […]
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Thriving of E-commerce During This Trying Time

E-commerce has been thriving in the past few years, especially with the increase of websites and apps that allow you to shop from the comfort of your own home, such as Lazada, RedMart, and Gstock. With the growing popularity of e-commerce, businesses have started pushing for greater online sales and diverting to digital marketing channels to […]
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Consumer Attention is a Commodity

Consumer attention is now a commodity.  Social media has turned attention into a quantifiable product, one that can be measured in terms of reach, views, likes, comments, shares. This phenomenon occurred with the growth of Google and Facebook ads, which are still popular and viable options for brands. With the increasing popularity of these ad […]
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