Especially in Southeast Asia, where we are globally acclaimed to be a melting pot of gastronomy flavours, food literally is the answer. It is an easy hack to increase followers and build brand credibility because let's be honest, who does not *need* food. How else would the saying “Food is the way to the heart” […]
There has been much buzz about a particular Marketing Strategy called Influencer Marketing. Results from this action plan have been commendable in positively impacting a Brand, especially in Singapore where 92% of us own a least one smart device. With astounding ROI, brands are accelerating their efforts to collaborate with Influencers of different scales. It […]
The Marketing landscape has been dynamically shaped as we revolutionize the manner we go through our day with technology. We face ads. As marketing professionals, we constantly address concerns over which is better - Influencer Marketing or Paid Ads. First of all, we clarify the intention of both. They function to connect Brands to potential […]
It is no news that Influencer Marketing has reshaped the Marketing scape. The highly customizable framework has propelled the strategy’s success. While it is encouraged that every brand adopts this approach as part of their overall plan of action, we believe that you should first understand if the steps and decide if your brand needs […]
A quick Google search of trending Marketing strategies would definitely highlight “Influencer Marketing” as one of them. With social media gaining popularity rapidly, it is almost instinctive for the online platform to capitalize on this. From a study conducted in 2020, about 28.4 million out of 32.4 million Malaysians have access to the internet. This […]
TikTok has become more than an overnight sensation. Slowly, but surely, it has climbed its way to the hall of fame with the social channel big boys. The social channel has the potential to reach millions due to how dynamic its infrastructure is, and requires a content strategy that is quite unlike the others. Typically, […]
Social Media has become increasingly important in our lives. Most of us go through the day with eg. Instagram by our side. They are helpful as our daily update about the happenings around the world, and an effective tool for Marketers to stay connected with their brand loyals and/or reach out to covert potential audiences. […]
The world of social media is not full of its own surprises. Similar to how high-end fashion brands spring collaboration surprises every now and then (think the recent Gucci and Adidas collaboration), brands are constantly seeking alternative methods to zoom in on specific (and often surprising) target groups to breathe life into their equity. This […]
Influencer Marketing is defined as a form of marketing that taps onto the influence of key opinion leaders to deliver a brand’s message through channels where they thrive in. In the context of this article, Social Media Platforms. The benefits of utilizing these online platforms are further amplified with 42% of shoppers in a global […]
Brands, big and small have gravitated to Digital Marketing as their primary strategy for growing their presence. Its dynamic and cost-effectiveness have made it easy for everyone to tailor their marketing steps to achieve relevant goals. Platforms such as Facebook, Instagram, YouTube, and even TikTok now, have their entire framework designed around optimizing content engagement […]
