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READ MORE ABOUT INFLUENCERS MARKETING

Top Influencer Marketing Trends You Need to Know

January 19, 2022
Broadly defined, Influencer Marketing is a marketing communications tool that uses a 3rd party content creators to advocate a brand’s intended messaging. It is a 3Rs tactic that draws on the appeal and authenticity of an Opinion Leader. It is structured to effectively Reach a target group of audience with a Relevant narrative that will […]
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A list of top Micro-influencers: Lifestyle, Parent and Beauty Influencers in Singapore

December 15, 2020
According to CMSWIRE, micro-influencers are smaller influencers with a following of 1000 –100,000. It is often more difficult to find micro-influencers as you have to be involved in the community to be able to spot these rising stars. But before we go into the list of top micro influencers for each space, let's find out […]
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Understanding Influencers

March 29, 2020
Influencers marketing has been known as one of the most well known marketing channel for years. People may have come across such postings on social media, but not exactly aware of the purpose of why such contents are being broadcasted to public. Till present day, the term 'influencers' has became a more familiar concept with […]
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Social Media Campaign in Singapore

March 29, 2020
When a subject is raised orbiting marketing, the first thing that comes to people's' mind may be social media. To marketers, social media is becoming more popular for both practitioners and researchers. When using social media,firms or business can allow customers to interact with them and post user generated contents (e.g. online comments, product reviews) […]
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How can Influencers help with your Business Marketing?

March 29, 2020
Numerous marketing agencies and brands view this group of people as a viable channel to advertise their products and services out to the crowd. There have certainly been evident impact of consciousness created by brands through engaging influencers. An example of the a successful campaign ran is Mercedes Benz, that's achieved significant results through influencers […]
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Advertisement Blindness

When we speak of advertisement blindness, the general consensus would be that the public are referring to banner advertisements or flyers- forms of traditional advertising. These days, light has been cast on this topic “ Has traditional advertising become ineffective?”  Now, how did the surest and only means of advertising back in the days end […]
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Influencer Marketing vs Other Form of Marketing

This is the most common question that would surface in contemplation of which marketing approach to adopt.  Before we get into details, We'd like to share some of the concerns that's been raised by brands when it comes to influencers marketing. "Creating ads is a more affordable alternative to reach out to targeted audience without […]
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Thriving of E-commerce During This Trying Time

E-commerce has been thriving in the past few years, especially with the increase of websites and apps that allow you to shop from the comfort of your own home, such as Lazada, RedMart, and Gstock. With the growing popularity of e-commerce, businesses have started pushing for greater online sales and diverting to digital marketing channels to […]
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Consumer Attention is a Commodity

Consumer attention is now a commodity.  Social media has turned attention into a quantifiable product, one that can be measured in terms of reach, views, likes, comments, shares. This phenomenon occurred with the growth of Google and Facebook ads, which are still popular and viable options for brands. With the increasing popularity of these ad […]
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