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The Cost of Influencer Marketing in Singapore

June 21, 2022
Influencer Marketing is defined to be a paid format of word-of-mouth. The rise of this strategy is credited to today’s audience discerns. Brands saw that regular advertisements were no longer as effective, they went back to the fundamentals of what worked and boom, Influencer Marketing in Singapore was conceived.  This form of Marketing is catching […]
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The Different Types of Content Influencers in Singapore

June 20, 2022
Influencer content simply means content that is worked with 3rd parties. This strategy uses the best of both worlds to optimize the messaging reach. Utilizing this method of approach would entail a research and planning phase before engaging an outsider to be part of the Brand’s voice. This could be daunting considering that more than […]
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Influencer Marketing Trends to Expect from Singapore 2022

June 19, 2022
Social Media platforms today do more than just connect and update our circle with what’s going on in our lives. Since its inception, it has grown exponentially especially when the pandemic happened. It has now transformed into a powerful tool for brands to effectively reach out and communicate. Image Credit to @peggyleong.sg To stay ahead […]
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Why Influencer Marketing Works in Singapore

June 18, 2022
Influencer Marketing is the latest kid in the Marketing town. The kid that has altered the marketing landscape with its targeted approach. More and more brands are channelling most of their budgets (for some, it is their only primary advertising) to this plan of action because of its ability to capture impressive ROI.  Credit to […]
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How to Develop a Foolproof Influencer Marketing Strategy

June 17, 2022
In recent years, Influencer Marketing has been the talk of the Marketing Town. It has impacted Marketers globally on how they fundamentally plan and allocate their budget. While it is relatively old news that this form of strategy works beautifully, Brands all over the world still face new challenges every day due to how dynamic […]
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TikTok Influencer Marketing Strategies to Emulate in Singapore 2022

June 16, 2022
Staying consistently relatable with your prospects is the most important communication aspect of any marketing strategy. A savvy community has resulted in the online channel being one of the most vital ways to ensure the reach of your message.  TikTok, a recent phenomenon, has successfully established itself as THE online platform to connect with Gen […]
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A list of top Micro-influencers: Lifestyle, Parent and Beauty Influencers in Singapore in 2022

April 20, 2022
According to CMSWIRE, micro-influencers are smaller social media influencers with a following of 1000 –100,000. It is often more difficult to find micro-influencers as you have to be involved in the community to be able to spot these rising stars. But before we go into the list of top micro influencers for each space, let's […]
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What are the Types of Influencer Marketing

March 17, 2022
Does, “#AD #SponsoredPost” look familiar to you? That is one facet of the big term, Influencer Marketing and it has become one of the most important aspects of any marketing strategy Brands today are allocating big budgets towards getting (both micro and macro) influencers to pose and post an image of their products onto their […]
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How to find a Reliable Social Influencer Marketing Agency

February 23, 2022
The traction that social media has gained in recent years is living proof that you always need to be 5 steps ahead of the Marketing game. Who knew that Facebook would suddenly be our way of being informed about the latest trends. Who would have thought that a 1080px by 1080px would turn the life […]
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Essential Steps in Creating A Social Media Strategy

January 27, 2022
Social media platforms are your soldiers that will work tirelessly to attain your goals. They are fast, inexpensive (sometimes free), and effective in putting your business on the map. Similar to chess, it is about strategizing your moves to maximize each step’s potential. A social media strategy is the plan overview you develop to achieve […]
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