Firstly, Congratulations on taking the next step in the Influencer industry. Shifting from Micro to Marco influencer status is a lot like getting a promotion in the physical realm. To transit, you need to pay attention to the nuances and spot the available opportunities that may be optimised for your success. #1 MACRO INFLUENCER DEFINITION […]
In 2023, one can expect Influencer Marketing to establish a stronger presence. Brands are prioritising their budget into this strategy and exploring various A/B testing to better tailor their message. Multiple influencers, both Macro and Micro, are cherry-picked to creatively optimise every strategy with different varying content. Difference between Micro and Macro Influencers Long story […]
Convincing an audience group into investing in your Brand takes a lot of work. Especially when people today are more informed and discerning about what image they would like to be associated with. A personal recommendation typically does the trick in persuading anyone to try the brand. They make a world of difference when the […]
Wellness and Well-being have been the talk of the town, and no one knows what they truly are other than … your Mom and Dad. We instinctively turn to them for advice and we trust them with all our hearts. Truth be told, they may be considered the OG influencers. Just think about the times […]
TL;DR: TikTok is one of the fastest-growing online social platform. The Gen Z-dominated app topped the download charts in 2022, with 672 million app downloads. (No surprise here) The popularity has opened up a new agency channel, known simply as TikTok Influencer Agency. So … What is a TikTok Influencer Agency? A: They are companies […]
The role that beauty influencers in Singapore play in the highly digitalised world has been one that is almost understated. If we draw a Venn diagram for social media channels and the beauty industry, we will notice that fundamentally, they are similar. Both are driven by sight. Increasingly, more brands locally are dipping their brushes […]
Behind every memorable and successful marketing campaign, is a Team of dedicated Marketers, pulling their weight in from their expertise. The annual Marketing Excellence Awards celebrates these unsung heroes. SO … WHAT IS IT EXACTLY? Presented by Marketing-Interactive, a leading source of advertising, marketing & media news in Asia, the award recognizes outstanding work in […]
The discourse on whether Key Opinion Leaders (KOLs) or Influencers are the same has been ongoing. There are striking similarities between both groups: (1) Being the point of reference to a niche (2) Owing the ability to sway purchasing decisions (3) Active advocacy to something they truly believe in. What sets KOLs apart from Influencers […]
Like the melting pot of delectable cuisine, Malaysia is known, and the country’s social media game is diverse and definitely on-point. Varied content streams creatively from content creators suggest the competitiveness of the influencer industry. This means good news for Brands looking to establish their presence there. The country’s unique culture has defined its advertising […]
Ads are defined as a way of public communication of a product, brand, or service. The goal is to promote awareness and interest. With digitalization, ads have found their way onto the internet sphere. As a strategy, they are a cost-effective option that provides relatively high flexibility and dynamism that traditional ads lack. Digital Ads […]
