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A Startup’s Guide to Influencer Agency in Malaysia

It is no news that Influencer Marketing has reshaped the Marketing scape. The highly customizable framework has propelled the strategy’s success. 

While it is encouraged that every brand adopts this approach as part of their overall plan of action, we believe that you should first understand if the steps and decide if your brand needs it at this point. 

WHAT IS AN INFLUENCER AGENCY 

What is it really? Is it an entity that supplies influencers for your campaign? Do they plan campaigns? The short answer is: Check us out. The detailed answer is that we are a company that conceptualize, strategize, manage, and supply. Yes, we do fundamentally everything your Marketing Team requires. We are an extension of you and we care about branding just like you would. 

Entering the Influencer Marketing domain can be quite daunting if you lack the proper connections. There are a ton of influencers, ranging from nano to celebrities. How should you get them to say yes to you, are they a good fit, how would you negotiate the deliverables and the list goes on. We assist you with that. We get down to the nitty-gritty and sort them out. We analyze and develop your marketing campaign’s game plan. We find out what your Brand truly needs and fill in the gaps. 

Just as there is a vast sea of influencers, there are also many of us. It is therefore important to have a conversation with a representative to understand how aligned both of us are. We are in it for the long haul. This is your cue to exercise your rights to be picky and ask us a ton of questions. 

HOW TO CHOOSE THE RIGHT INFLUENCER AGENCY IN MALAYSIA

In our blueprint, it is not about engaging The Best, it is about selecting The Right One - purely because The Right One will be The Best for YOU. 

Agencies operate on a fee that is billed to you. You want your money to go to the right places. Boutique agencies offer a more personalized experience for Brands because they accept projects according to their bandwidth. It is not about quantity here. The focus is on quality. Quality of strategy, results and ultimately relationship. 

Some questions you can spring on us could be: 

How do you stay updated on the regulations and climate of each social media platform

What are the current trends that I can capitalize on

What is the frequency at which you review a campaign before it concludes

How diverse is your list of influencers

How does an influencer quality to be on your list

Do you cover niches outside of Malaysia

Will I have my base covered if I want to expand to Singapore 

Consider if they have their presence in other emerging social platforms aside from the generic YouTube, Facebook and Instagram. TikTok is fast-gaining traction and if they show activity on the platform, they are up-to-date with their research. This enables you to make scale your content strategy and customize your communication approach for your target audience. It also gives you a good gauge of where their game is at. A reputable influence agency in Malaysia could have more activity on LinkedIn, and that is okay. It could simply mean that they appeal to the professionals and they leverage it for their clientele. 

Take note of their body language and the hem and haws whilst addressing your concerns. A reputable Influencer Marketing Agency will not have an issue with your questions. They will produce the necessary documentation without much probing for your ease of mind. 

LEARN MORE ABOUT THE DIFFERENT SOCIAL PLATFORMS

LEARN MORE ON THE DIFFERENT UPCOMING TRENDS

CLIENTS, INFLUENCERS, AWARDS

If a meeting is too soon for you, consider their industry working experience. Beyond their website, it will be good to understand how they are on the back end. Search up possible reviews left by Clients, spot if there are recurring promotional posts from their influencers, etc. These are good indicators to understand the relationship they have with their community. 

Their body of work should also speak for itself. It could come in the form of word-of-mouth recommendations, recognition and awards. These are good benchmarks to guide your research. They are able to tell you how innovative the agency is in their strategy, the amount of effort the Team puts in for their clients, and company beliefs. These are important considerations for your evaluation. Ultimately, you want a campaign that actually works. 

LEARN MORE ABOUT THE BENEFITS OF ENGAGING AN INFLUENCER AGENCY

CONCLUSION

There are several elements to account for before enlisting any Influencer Agency. And it will be worth your while. An Influencer Agency is an extension of your brand, and you should approach it with the intention of going into a lasting and trusting partnership By adhering to your brand’s vision and seeking to find the right synergy, The Right One will naturally find their way to you. If you have to force it, it is probably shit.

ENGAGE FOR YOUR NEXT KOL CAMPAIGN

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