TL;DR: TikTok is one of the fastest-growing online social platform. The Gen Z-dominated app topped the download charts in 2022, with 672 million app downloads.
(No surprise here) The popularity has opened up a new agency channel, known simply as TikTok Influencer Agency.
A: They are companies that deliberately focus on harnessing the platform’s powers for business’s advertising needs. Seemingly like a match-making service, they assist brands in finding their next potential (hopefully) life-long partner in the sea of ever-growing influencers.
These dedicated agencies are able to alleviate some of the BIGGEST TEDIOUS problems (think sieving through the depths of influencers, liaising with them, ensuring brand image etc.) while paving the way to success. In short, they know the platform inside-out and are able to trend-jack fast for ideal engagement results.
This relatively new app has won a steady active flow of 1 billion monthly active users globally. In another recent statistical study, the majority of TikTokers are between the ages of 18-24.
As the digital age continues to revolutionise the way we consume media, TikTok has instinctively positioned itself as a tactic in garnering an effective share of the audience pie. The app’s easy cross-sharing function and ability to anticipate its audiences’ social cravings have made it impossible for Gen Zs and Alphas to resist.
Agencies exist for the sole reason of easing your business load so Brands can focus on bigger-picture planning. TikTok Influencer Agencies dedicate their efforts to offering effective and efficient advertising campaign strategies. They are every brand’s best alliance and their expertise lies in overcoming tricky algorithms and driving impactful ROIs. They have the right necessary influencer connections in providing you with optimisation dedicated to your campaigns. They are roadmaps to success IF you take the first step in reaching out to an ideal one.
This word can never be stressed enough. As consumers ourselves, we love when a Brand is genuine. This is why traditional advertising methods are fast losing effectiveness and UGC (User-generated content) has become the fundamental approach to building brand affinity. Influencer Marketing owns some elements of UGC that increase content resonation and messaging impact.
The beauty of TikTok lies in the dynamics of how content creators can leverage it. Which primarily results in different variations of viral trending videos.
Influencers are your message bearers and their charm is quite literally, thinking like how your audience would. They are able to build a connection that as a Brand, you would not be able to. This is why there is a supply market (agencies) to match your business demands.
While the app is known primarily for viral dance challenges, TikTok has opened up a world of opportunities for Brands to reach out creatively while building their reputation and engaging with their audience in an alternative, less intrusive way.
In playing the role of the match-maker, TikTok Influencer agencies empower Brands to go further in strategising their long-term success route WHILE laying the necessary foundation with their pool of influencer connections.