The time for Influencer culture to reign supreme has come. And it is now. With tiers of influencers, Brands can engage in tailoring their strategy while exploring more avenues to expand their reach. Slowly but also very surely, celebrities are also inching their way to a share of the influencer pie. Their popularity and reach […]
Financial literacy is something that most people shun for as long as they possibly can. In the Asian Context (let alone Singapore), money and assets are sensitive topics. Think about when you go for a one-a-year family gathering, how many of your relatives are flexing their latest car purchase or house. Closer to your palm, […]
Social media has become a part of our daily ritual. As much as it was first conceived as a way to remain connected with our families and friends, the platform has pretty much evolved to include (an almost radically new) profession, Influencers. In Malaysia, it is a growing area of professional interest as more and […]
In 2023, the new definition of a club is likely a Spin class. It seems that everyone is getting fit and fab all thanks (perhaps, no thanks too) to COVID-19. Almost everyone (at least on my feed) is somewhat of a budding fitness influencer and it is not difficult to see why. Exercise promotes feel-good […]
Firstly, Congratulations on taking the next step in the Influencer industry. Shifting from Micro to Marco influencer status is a lot like getting a promotion in the physical realm. To transit, you need to pay attention to the nuances and spot the available opportunities that may be optimised for your success. #1 MACRO INFLUENCER DEFINITION […]
In 2023, one can expect Influencer Marketing to establish a stronger presence. Brands are prioritising their budget into this strategy and exploring various A/B testing to better tailor their message. Multiple influencers, both Macro and Micro, are cherry-picked to creatively optimise every strategy with different varying content. Difference between Micro and Macro Influencers Long story […]
Convincing an audience group into investing in your Brand takes a lot of work. Especially when people today are more informed and discerning about what image they would like to be associated with. A personal recommendation typically does the trick in persuading anyone to try the brand. They make a world of difference when the […]
Wellness and Well-being have been the talk of the town, and no one knows what they truly are other than … your Mom and Dad. We instinctively turn to them for advice and we trust them with all our hearts. Truth be told, they may be considered the OG influencers. Just think about the times […]
TL;DR: TikTok is one of the fastest-growing online social platform. The Gen Z-dominated app topped the download charts in 2022, with 672 million app downloads. (No surprise here) The popularity has opened up a new agency channel, known simply as TikTok Influencer Agency. So … What is a TikTok Influencer Agency? A: They are companies […]
The role that beauty influencers in Singapore play in the highly digitalised world has been one that is almost understated. If we draw a Venn diagram for social media channels and the beauty industry, we will notice that fundamentally, they are similar. Both are driven by sight. Increasingly, more brands locally are dipping their brushes […]
