E-commerce has been thriving in the past few years, especially with the increase of websites and apps that allow you to shop from the comfort of your own home, such as Lazada, RedMart, and Gstock.
With the growing popularity of e-commerce, businesses have started pushing for greater online sales and diverting to digital marketing channels to do so, such as Google and Facebook advertisements.
Influencer marketing is one of the newer employed channels for digital marketing, as compared to Google and Facebook ads.
These key opinion leaders (with thousands of followers on social media), upon engagement, will post photos and marketing videos of themselves consuming or trying products at home. This improves the relatability of the product to the followers of these influencers, especially micro-influencers who may have less followers but a stronger following and higher rates of engagement. The use of this word-of-mouth marketing technique can help better bring out brand awareness for new products, sales, promotions or even to boost online sales.
This is especially effective during this trying period of time, as the COVID-19 virus has led to an exponential increase in digital attention which also led to greater growth in online sales, at the expense of our offline retail stores.
Brick-and-mortar stores have been struggling to make ends meet, with sales dropping while overhead costs remain the same. After the virus hit DORSCAN orange levels, a new all-time high for Singapore, panic buying ensued.
It started with masks and hand sanitizers, but eventually moved on to daily commodities and necessities such as instant noodles and toilet paper being sold out in stores. As a result, consumers have been turning to online shopping to get what they need.
Here at X10 Media, we can help improve and adapt your marketing strategies to cope during this trying time. By leveraging influencer content on social media, we can bring attention to your business products as well as your e-commerce sites. During this season, you will observe a spike in digital engagements and possibly digital sales, as digital attention is at an all-time high for the year 2020 presently.
Besides that, we can utilize our automated messaging system, Leadgram, to take a step further to bring the e-commerce site link and a call-to-action straight to your potential clients’ direct messages.
Find out more on how we can help your brand during this crucial period, by dropping us a message here or at X10 Media.