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Influencer Marketing Trends to Expect from Singapore 2022

Social Media platforms today do more than just connect and update our circle with what’s going on in our lives. Since its inception, it has grown exponentially especially when the pandemic happened. It has now transformed into a powerful tool for brands to effectively reach out and communicate. Image Credit to @peggyleong.sg To stay ahead […]
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A list of top Micro-influencers: Lifestyle, Parent and Beauty Influencers in Singapore in 2022

According to CMSWIRE, micro-influencers are smaller social media influencers with a following of 1000 –100,000. It is often more difficult to find micro-influencers as you have to be involved in the community to be able to spot these rising stars. But before we go into the list of top micro influencers for each space, let's […]
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What are the Types of Influencer Marketing

March 17, 2022
Does, “#AD #SponsoredPost” look familiar to you? That is one facet of the big term, Influencer Marketing and it has become one of the most important aspects of any marketing strategy Brands today are allocating big budgets towards getting (both micro and macro) influencers to pose and post an image of their products onto their […]
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How to find a Reliable Social Influencer Marketing Agency

The traction that social media has gained in recent years is living proof that you always need to be 5 steps ahead of the Marketing game. Who knew that Facebook would suddenly be our way of being informed about the latest trends. Who would have thought that a 1080px by 1080px would turn the life […]
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Essential Steps in Creating A Social Media Strategy

January 27, 2022
Social media platforms are your soldiers that will work tirelessly to attain your goals. They are fast, inexpensive (sometimes free), and effective in putting your business on the map. Similar to chess, it is about strategizing your moves to maximize each step’s potential. A social media strategy is the plan overview you develop to achieve […]
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Top Influencer Marketing Trends You Need to Know

January 19, 2022
Broadly defined, Influencer Marketing is a marketing communications tool that uses a 3rd party content creators to advocate a brand’s intended messaging. It is a 3Rs tactic that draws on the appeal and authenticity of an Opinion Leader. It is structured to effectively Reach a target group of audience with a Relevant narrative that will […]
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