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The Cost of Influencer Marketing in Singapore

Influencer Marketing is defined to be a paid format of word-of-mouth. The rise of this strategy is credited to today’s audience discerns. Brands saw that regular advertisements were no longer as effective, they went back to the fundamentals of what worked and boom, Influencer Marketing in Singapore was conceived.  This form of Marketing is catching […]
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The Different Types of Content Influencers in Singapore

June 20, 2022
Influencer content simply means content that is worked with 3rd parties. This strategy uses the best of both worlds to optimize the messaging reach. Utilizing this method of approach would entail a research and planning phase before engaging an outsider to be part of the Brand’s voice. This could be daunting considering that more than […]
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Why Influencer Marketing Works in Singapore

Influencer Marketing is the latest kid in the Marketing town. The kid that has altered the marketing landscape with its targeted approach. More and more brands are channelling most of their budgets (for some, it is their only primary advertising) to this plan of action because of its ability to capture impressive ROI.  Credit to […]
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How to Develop a Foolproof Influencer Marketing Strategy

In recent years, Influencer Marketing has been the talk of the Marketing Town. It has impacted Marketers globally on how they fundamentally plan and allocate their budget. While it is relatively old news that this form of strategy works beautifully, Brands all over the world still face new challenges every day due to how dynamic […]
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TikTok Influencer Marketing Strategies to Emulate in Singapore 2022

Staying consistently relatable with your prospects is the most important communication aspect of any marketing strategy. A savvy community has resulted in the online channel being one of the most vital ways to ensure the reach of your message.  TikTok, a recent phenomenon, has successfully established itself as THE online platform to connect with Gen […]
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Understanding Influencers

March 29, 2020
Influencers marketing has been known as one of the most well known marketing channel for years. People may have come across such postings on social media, but not exactly aware of the purpose of why such contents are being broadcasted to public. Till present day, the term 'influencers' has became a more familiar concept with […]
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Social Media Campaign in Singapore

When a subject is raised orbiting marketing, the first thing that comes to people's' mind may be social media. To marketers, social media is becoming more popular for both practitioners and researchers. When using social media,firms or business can allow customers to interact with them and post user generated contents (e.g. online comments, product reviews) […]
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How can Influencers help with your Business Marketing?

March 29, 2020
Numerous marketing agencies and brands view this group of people as a viable channel to advertise their products and services out to the crowd. There have certainly been evident impact of consciousness created by brands through engaging influencers. An example of the a successful campaign ran is Mercedes Benz, that's achieved significant results through influencers […]
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Advertisement Blindness

When we speak of advertisement blindness, the general consensus would be that the public are referring to banner advertisements or flyers- forms of traditional advertising. These days, light has been cast on this topic “ Has traditional advertising become ineffective?”  Now, how did the surest and only means of advertising back in the days end […]
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Influencer Marketing vs Other Form of Marketing

This is the most common question that would surface in contemplation of which marketing approach to adopt.  Before we get into details, We'd like to share some of the concerns that's been raised by brands when it comes to influencers marketing. "Creating ads is a more affordable alternative to reach out to targeted audience without […]
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